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WHAT CUSTOMER SERVICE LOOKS LIKE TO ME

Much of the awards industry takes the week between Christmas and New Year’s off. When we were a really tiny company closure was the only way to get a break and we’ve never changed it. Naturally we have…

SHOULD WE PANDER? RIFF ON SETH GODIN'S BLOG 11/5/2015

Should We Pander? – Riff on Seth Godin’s blog 11/5/2015 Our natural reaction is to say, “NO!! - emphatically NO” but as a small, custom, high-quality maker of awards and signs it feels like that is what…

JUDGING THE RISING STARS

A big event in the business life of Vermont has become the selection of Vermont Business Magazine’s Rising Stars. I’ve been honored to be a judge since the beginning and we are proud makers of the award…

BRASS OUTDOORS – WHY NOT?

We make lots of small signs for outside use. They mark trees, boats, mail boxes and on and on. Often we hear that brass is classy and plastic looks cheap. While this may be true on installation I think…

VERMONT'S LT. GOVERNOR PHIL SCOTT VISITS

We make a lot of high profile awards in Vermont and I attend many of the events. Lt. Governor Phil Scott is often a presenter of the awards and when I first introduced myself he asked about the company…

THE PENCIL STORY – OR HOW 38¢ CAN BE A LIFE-CHANGER

My daughter Jessie has a nice IQ but at least twice she got herself into special ed. classes. She was not slow – just smart enough to game the system and get simpler work. Skip ahead to 6th grade - another…

RECOGNITION IS RESPECT MADE VISIBLE

This is part of our logo and the over arching mission of our company. If people knew how often the words are used in our workplace we'd probably seem pretty nerdy. But we mean it. We had a man come in,…

IS CUSTOMER SERVICE DEAD?

Sometimes I feel so out of touch. What happened to the idea of customer retention (aka service)? So much effort is put into expensive marketing campaigns trying to wrest customers away from the competition…

GETTING IT WRONG – EMPLOYEE SERVICE AWARDS

Prior to getting into this awards business both Steve and I were in corporate America and we attended lots of employee awards banquets. We ourselves, in Vermont Trophy & Engraving, did the knee jerk thing…
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